Mac Password

As well as being the tech company with the biggest value, the biggest profits and the biggest track-record of violence for Chinese device launch queues, Apple is now rated as the world’s most valuable brand.

The Cupertino giant took top spot in the Millward Brown Optimor BrandZ Top 100 Most Valuable Global Brands ranking system – stealing first place from Google who had reigned supreme for four consecutive years.

Apple’s brand value is now an estimated $153.3 billion, an increase of 84 per cent. Google’s dropped 2 per cent to $111.5 billion.

A tech top three was completed by IBM, whose brand is now said to be worth $100.8 billion, up 17 per cent on last year.

“It’s clear that every single Apple employee, from Steve Jobs and Tim Cook to the summer interns, see protecting and nurturing that brand as a top priority,” Millward Brown CEO Eileen Campbell wrote in the report. “Tablet computing also drove value growth not just for Apple, but also for the providers who support yet another networked device.”

Other household name tech players in the top 100 included Microsoft (5th place, $78 billion), AT&T (7th, $70 billion), Vodafone (12th, $44 billion) and Facebook in 35th position, whose brand rose a whopping 246 per cent to $19 billion.

Pocket-lint didn’t quite make the top 100, although we’re fairly sure we finished in 101st place. Fairly sure.

People who read this also read:

• Sells Out Madison Square Garden Concert
  He may only be 16 years old, but Justin Bieber has already sold out New York's Madison Square Garden! The Canadian pop sensation brought Bieber fever to the iconic New York venue on Aug. 31, reports Billboard.com, and told the audience, "I've got a ...
• Apple factory radio show pulled
  The makers of the influential US stereo system keep monitor of have retracted a programme vital of working ailments within a chinese language courses factory producing apple company devices. ...
• A Big Loss Requires a Balancing Act – for Apple
  As the high-tech industry mourns the passing away of Steven P. Jobs, Apple’s executives will experience the challenge of easy methods to preserve its streak of strike products on the way even although avoiding the troubles which have befallen other f...
• Apple’s Visionary, Steve Jobs, Dies at 56
  Steven P. Jobs, the visionary co-founder of Apple who helped usher in the era of personal computers and then led a cultural transformation in the way music, movies and mobile communications were experienced in the digital age, died Wednesday. He was ...
• iPhone 5 landing on 15 October
  iPhone 5 rumours are reaching fever pitch, with Stephane Richard, CEO of France Telecom, mentioning that the iPhone 5 might be released on 15 October....